Reserve 102 Michigan Launch Event
Bloomfield Hills, Michigan, September 21, 2023
Forest Lake Country Club witnessed a momentous event as it proudly introduced the highly anticipated Varchas Reserve 102 Straight Bourbon Whiskey to its esteemed members and guests. The exclusive launch event was marked by elegance, fine craftsmanship, and a celebration of exceptional taste.
Guests were treated to a sensorial journey, guided by the Shankar Distillers’ team, who led them through a tasting experience like no other. The Varchas Reserve 102 offered notes of caramel, vanilla, oak, and a hint of spice, captivating the palate with its depth and complexity. There were also samples of products to be released in the upcoming months, the Heritage Barrel Proof and Straight Bourbon Whiskey Barrel Proof.
Speaking at the event, owner and founder of Shankar Distillers, Varchasvi Shankar, expressed his enthusiasm, stating, “We are thrilled to bring this exquisite bourbon whiskey to market in Michigan. The Varchas Reserve 102, created in recognition of 8-Mile Road (M-102), a historic thoroughfare known for its significance in American culture, movies and music, runs at the norther border of Detroit, Michigan. It’s a road that has inspired countless stories and served as the backdrop for a vibrant community. Varchas Reserve 102 is a tribute to the spirit, resilience and creativity that has defined this iconic road. “